By Avelyn Ng
nEbO started out as a special project in 2007, as part of the Labour Movement’s “All C.A.N (Collars, Ages, and Nationalities)” strategy to engage three generations of the workforce – workers of yesterday, today and tomorrow. It reaches out to students aged 12 to 25.
Its rapid growth in youth participation surpassed expectations and led it to officially become NTUC’s junior membership arm in October 2010.
Beyond privileges provided through the nEbO Plus! card, members gain access to valuable platforms that allow them to showcase their talents, spearhead their own community projects, and pick up new knowledge.
nEbO taps on the Labour Movement’s wide network and forges partnerships to maintain a steady flow of opportunities for its members. Healthcare Services Employees’ Union (HSEU) has for instance, paved ways to events such as nEbO’s secondary school learning journey to MOH Holdings.
“Learning journeys are good ways for youths to prepare themselves for future jobs. It is how HSEU works closely with nEbO to provide exposure and experience to young members to help them comprehend what it is like to be working in an environment of intense care delivery demand.
“We believe that through such collaborations, HSEU and nEbO can give youths more direct career guidance and give them a head start to their careers,” said HSEU President K Thanaletchimi.
Over the years, nEbO has organised a total of 46 learning journeys with the support of various unions and companies.
In light of its 10th birthday, nEbO rolled out 10 activities across the months of June and July, including contests, giveaways, flash deals at selected merchants, as well as discounted nEbO memberships and rates to Wild Wild Wet and D’Resort.
“As an engagement engine driven by NTUC Club, nEbO can connect with its members through a series of youth initiated events and social activities at platforms like Downtown East. Aside from play, we also have great working relations with the unions, and our nEbO members can gain access to companies and organisations for work-ready programmes through them,” said NTUC Club CEO Yeo Khee Leng.
Source: NTUC This Week
