Unions can soon look forward to a better and more integrated outreach from NTUC’s Membership Department (MED). The MED Organising Resource Centre (ORC) has selected 11 U Account Managers to specialise in serving the membership needs of each union.
The ORC U Account Managers will develop familiarity and build relationships with the respective unions by spending two days in a week at the pilot union’s office, visiting branches and union members. They will also attend the union’s Executive Council meetings, membership committee meetings and plan discussions in each union.
Most importantly, they will act as an all-round support-system to the unions when it comes to membership growth.
The U Account Managers will chart out a growth roadmap for union membership, especially in areas of recruitment and retention, which can also leverage on the NTUC 50 Development Fund. For example, to increase the number of unionisation in each branch, they will be closely involved in planning unions’ recruitment roadshows to recruit Ordinary Branch members within the unionised companies.
Such efforts are in line with the NTUC’s vision to grow the Labour Movement to one million members by 2015. Additionally, unions are also encouraged to increase their participation in U League, a programme which trains and gives hands-on recruiting experience to membership officials from unions, by increasing the number of this year’s participants by 20 per cent from last year. Unions can also turn to the U Account Managers for any analysis and data they require from ORC.
Through this arrangement, unions will have an increased awareness of MED offerings and they are encouraged to tap on assistance for roadshow support, analytical data, training needs, communications outlets such as Facebook and websites.
The new MED Organising Resource Centre is headed by NTUC Membership Assistant Director (Organising Resource Centre) Samuel Tan who has more than three decades of union experience across industrial, service and public unions. MED ORC also has three senior Flow On leaders as its advisors – Teo Yock Ngee, Cyrille Tan and Tan Chai Kun.
