Singapore’s thriving hospitality sector with growing visitor arrivals and expanding hotel industry exacerbate the manpower crunch faced by hotels. To cope with the manpower shortage, hotels in Singapore are enhancing their productivity efforts. And eight hotels that have boosted productivity by making work easier, smarter and safer for their workers, and at the same time realise an increase in customer satisfaction level are recognised at the annual Productivity Seminar cum ‘Employee of the Year’ Awards Presentation Ceremony jointly organised by the Food, Drinks and Allied Workers Union (FDAWU), National Trades Union Congress (NTUC), and the Singapore Hotel Association (SHA) on 31 May 2013 at Holiday Inn Singapore Atrium.
In addition, as a recognition of outstanding work performance and commendable service, 55 workers, from a different hotel each, received the ‘Employee of the Year’ Award from the event’s Guest of Honour, Mrs Josephine Teo, Minister of State for Finance and Transport.
Driving Productivity with Easier, Smarter and Safer Work
In service industries such as the hotel industry, service delivery plays a critical role in enhancing customers’ experience, building customer loyalty and generating repeat businesses. Faced with human capital limitation, eight hotels undertook service innovation to make work easier, smarter and safer for their staff through process re-defining, job re-designing and leveraging on technologies. As a result, over 55,000 man hours are saved last year in these hotels, that also saw an increase in guest satisfaction level because staff could devote time saved from performing tasks to serve and engage hotel guests. Please refer to Annex A for the productivity initiatives of the eight hotels.
Shangri-La’s Rasa Sentosa Resort and Spa received the ‘Productivity Idea’ Award for the year with its simple yet effective productivity improvement idea of using well-suited and relevant machines (replacing multi-sited ice cube producing machines with industrial chilled water dispensers) that enable the banquet service crew to meet guests’ needs in a labour efficient and easier manner. The time saved from moving around the hotel to fill and refill jugs with ice cubes and water at multiple locations allow the service crew to spend more time and attention in serving and engaging guests.
Three hotels, namely Equarius Hotel and Beach Villas, Holiday Inn Singapore Orchard City Centre and Hotel Michael, were accorded ‘Special Mention’ for its various productivity ideas that make work easier (removing room fixtures that were unutilised by guests and reduce cleaning time), smarter (changing method in bed making and placement of bathrobe which lead to quicker room turnaround time) and safer (covering gaps under vanity counters or in bed headboard frames so that room attendants do not need to bend and stretch to clean debris trapped in the gaps). All three hotels also saw improvement in guest satisfaction scores due to shorter waiting time for room turnaround, higher quality of room cleanliness and enhanced customer experience with motivated and spirited staff.
Four other hotels, namely Amara Singapore Hotel, Crowne Plaza Changi Airport Hotel, Holiday Inn Singapore Atrium and Swissotel the Stamford were also recognised for their efforts in driving productivity through service innovation efforts such as computerising manpower management system, multi-skilling staff for cross-deployment and streamlining shift system.
Going the Extra Mile for Customer Satisfaction
The event also saw 55 workers, each from a different hotel, receiving the ‘Employee of the Year’ for playing their part in creating great customer experiences. The 55 awardees come from both frontline jobs such as guest service executive, banquet team leader, bellman, lobby bar captain, room attendant; as well as back-end support jobs such as technician, driver, linen attendant and commis cook.
Amongst the award recipients were those who went the extra mile in providing personalised services and delighting customers, such as remembering guests’ needs and requirements, rushing to buy a bag for a guest whose luggage broke at the airport, organising surprise birthday celebration for guest, or on own accord accompany an ill guest to the hospital.
Sharing Best Practice on Productivity Improvement.
In conjunction with the awards presentation ceremony, a productivity seminar was also organised for hotels to share and discuss best practice on productivity improvement that will enable hotels to optimise manpower resource and maximise customer satisfaction.
Mr Yeo Guat Kwang, Cluster Lead for the Hospitality and Consumer Business Cluster of NTUC said, “There is a general misperception that increasing productivity in manpower-intensive industry such as hospitality sector means workers have to work longer hours or undertake heavier workload. This is not true.” He elaborated, “With streamlining of work processes, re-designing of jobs and leveraging on technologies, productivity improvement can be achieved. This will enable hotels to maintain its competitiveness by being Cheaper Better Faster; their staff to work on jobs that are Easier, Smarter and Safer; and guests to enjoy better customer service. It’s a win-win-win outcome for everyone.”
_____________________________________
Annex A
Hotel Name | Productivity Initiatives | Outcomes | |
‘Productivity Idea’ Awardee | |||
1 | Shangri-La’s Rasa Sentosa Resort and Spa |
Chilled Water Dispensers The hotel has an extensive banqueting operation and on daily basis, about 20% of total resort guests are attendees of events and functions (range from 30 – 300 persons). Previously:
A focus group was form by staff from the Banqueting and Engineering departments, and it was decided to replace these ice-cube machines with industrial chilled water dispensers which can supply high volume of chilled water at consistent temperature. Currently:
|
|
‘Special Mention’ Recipients | |||
2 |
Equarius Hotel and Beach Villas
|
Process Improvement The hotel’s housekeeping team continuously reviews their daily operations to improve processes to increase productivity and achieve Guest + Team Member Satisfaction. Following were implemented:
|
|
3 |
Holiday Inn Singapore Orchard City Centre
|
Merging of Stewarding and Room Service Department Hotel cross-trained staff in both teams and transfer experienced Manager and Captains from Room Service to hotel’s Coffee House where there is higher guest interaction level and require higher productivity level. Both team members are able to grow in a new job scope. [Smarter]
|
|
4 | Hotel Michael |
Operation Process Improvement The hotel’s housekeeping team explored ideas to fine-tune daily work processes to increase productivity:
|
|
Participating Hotels | |||
1 |
Amara Singapore Hotel
|
Manpower People Scheduler System Automating the process of generating employee work schedules, capturing attendance, recording of staff meals, payment to part-timers, and wages. It has big impact on monitoring and maximisation of manpower resource. [Easier, Smarter] |
|
2 |
Crowne Plaza Changi Airport Hotel
|
Productivity Uplift To uplift the productivity of room attendants by multi-skilling them to be able to handle specialised area cleaning besides general room cleaning. A team of six were sent for training on various machines and chemical applications, and they were deployed to clean rooms in two guest floors. The team members are given autonomy to manage their work and flexibility to complete the tasks within a specified time period. [Smarter] |
|
3 |
Holiday Inn Singapore Atrium
|
Security-Concierge Cross Deployment The hotel expanded the job scope of security officers to include concierge and bell services.
The two functions complement each other in providing enhanced customer service. With the cross-deployment initiative, service delivery improved with reduction in processing time by 8-10 minutes. Both teams also clock in shorter overtime hours as they can cover each other’s duties. [Smarter] |
|
4 |
Swissotel the Stamford
|
Streamline Shift System The housekeeping staff in the evening shift was converted from buddy system to solo system which reduce number of manpower required for the evening shift work and reinforce individual’s responsibility for quality of room cleaning. [Smarter] |
|