To better serve the needs of budget-conscious shoppers and help them stretch their dollar further, NTUC FairPrice officially introduced its new FairPrice Shop retail format at Block 5, Eunos Crescent on 1 July 2016.
BEST-VALUE OFFERINGS
At present, there is another store in operation at Block 77, Circuit Road. Four more stores are scheduled to be opened by the end of the year in mature estates. Potential locations identified include Henderson, Jurong East, Ang Mo Kio and Boon Lay.
Unlike regular FairPrice supermarkets, FairPrice Shop stores are set up with a more compact no-frills layout. According to FairPrice, each FairPrice Shop store has an average size of between 1,000 to 1,500 square feet, which is about one tenth the size of regular FairPrice supermarkets.
“This new format store will feature a focused range of essentials that provide a greater variety of value with a stronger emphasis on FairPrice housebrand products, Every Day Low Price products and Yellow Dot items,” said NTUC FairPrice Chairman Bobby Chin, describing the type of better value products consumers can expect to find.
Such good value products take up about half of each store’s inventory.
VALUE FOR MONEY
To help shoppers enjoy even better value, a range of Value Fresh produce, comprising 30 different types of fresh vegetables, will be available exclusively at FairPrice Shop stores.
NTUC FairPrice CEO Seah Kian Peng shared that prices of Value Fresh produce will be between five to ten per cent lower than existing FairPrice Pasar housebrand produce.
He highlighted that FairPrice’s economies of scale allow them to offer such value to consumers without compromising freshness and quality.
STRETCH YOUR DOLLAR WITH...
FAIRPRICE HOUSEBRAND
From fresh to processed food, toiletries and household items, FairPrice housebrand products are on average 10 to 15 per cent cheaper than similar products of popular brands. FairPrice has more than 2,000 housebrand products.
EVERY DAY LOW PRICE
The over 1,000 grocery products by popular brands are price-checked regularly to ensure the best value.
YELLOW DOT
This range offers the lowest priced item within their respective product categories, covering a wide range of daily essentials retailed in FairPrice outlets.
VALUE FRESH
Exclusive to FairPrice Shop stores, Value Fresh is a range of 30 fresh vegetable products that are priced five to ten per cent less than existing FairPrice Pasar housebrand produce.
