NTUCs Customer Centric Initiative Has Expanded to Heartland Retailers--First batch of 240 trainees

13 Jul 2006

NTUC’s Customer Centric Initiative Has Expanded to Heartland Retailers--First batch of 240 trainees to receive certificates 

Media Release 

NTUC’s Customer Centric Initiative Has Expanded to Heartland Retailers--First batch of 240 trainees to receive certificates
NTUC’s Customer Centric Initiative (CCI) Has Expanded to Heartland Retailers. The first batch of 240 trainees from the neighborhood retailers will receive their certificates on 13 July 2006, Thursday at 6:30pm at the Singapore Chinese Chamber of Commerce and Industry (SCCCI) Auditorium. Mr Yeo Guat Kwang, Co-Chairman of CCI Committee will be the guest of honour for the event.

2. A new milestone to transform Singapore's service quality in the retail sector, the training targeting at heartland retailers was conducted in Mandarin to suit the backgrounds and the needs of the trainees.

3. Riding on the earlier success of implementing the customer centric training plan at the major retailers, the training scheme has expanded, for the first time, to include heartland retailers which form the bulk of Singapore retailers. Besides service training, CCI addresses processes improvement, seamless service delivery and measurement of service performance, among others.

4. The Mandarin heartland retailer course is developed and delivered by The Singapore Chinese Chamber Institute of Business (SCCIOB) and supported by Federation of Merchants’ Associations, Singapore, Workforce Development Agency (WDA) and  NTUC.

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For media enquiries, please contact:

Chung Sang Pok
Principle Executive
Corporate Communications Department
National Trades Union Congress
DID: 62138189
HP: 96724112
Email; chungsp@ntuc.org.sg