Discover the Power of U
In celebration of NTUC 51st anniversary and May Day 2012, the Labour Movement will launch a new campaign starting 2 May 2012.
During the “Discover the Power of U” campaign, NTUC will be sharing the little known stories of how the Labour Movement touched the lives of its members, including Professionals, Managers & Executives (PMEs). These stories will offer a rare glimpse to how union leaders in Singapore helped their members resolve workplace related issues and how they encouraged and spurred them on in trying times, revealing the strong bond shared between the union leaders and their members.
For example, three executive members were supported by BATU (Building Construction & Timber Industries Employees’ Union) so they could rightfully win two weeks of retrenchment compensation from their company for every year of service, instead of just one week of pay per year as offered earlier.
In another case, Amalgamated Union of Public Employees (AUPE) helped a member secure a payout of $18,900 instead of the original $12,600 offered from his company in a work injury case.
The strength of the Labour Movement is unparallel with 7,000 union leaders and over 120 Industrial Relations Officers working tirelessly to protect and uphold members’ rights at the workplace.
The campaign will also see the Labour Movement (LM) helping union members stretch their dollars through a series of everyday deals. The list of merchant partner outlets where union members can enjoy savings has grown from just 200 to over 500 today, including Healthway Medical Group, Resorts World Sentosa, Wildlife Reserves Singapore (Zoo, Night Safari, Jurong Bird Park), Tiger Airways, National Museum of Singapore, etc. NTUC will continue to reach out to more strategic merchant partners to further boost the strength of the Labour Movement to bring in a suite of privileges and benefits to meet the diverse needs of union members, helping them stretch their dollar further.
To experience the Power of U, thousands of union members & their families will have the opportunity to participate in unique events between June 2012 and November 2012. On 2nd June, all 3-Gen members of a member’s family can take part in a fun-walk carnival at the golf course of Orchid Country Club. It is the first time a family bonding event of such scale will be hosted at a golf course in Singapore, which is made possible only as Orchid Country Club is a part of the Labour Movement. PME members can also look forward to the Power of U Grand Prix Party in September.
Mr. Vivek Kumar, Director, NTUC Membership, said, “Our 12 social enterprises and 2 golf & country clubs have helped the LM establish a strong foundation in helping our members stretch their dollars. Through the ‘Discover the Power of U’ campaign, we hope to bring forth the role of the Labour Movement and our 7,000 union leaders in supporting the workplace rights of our members, every day. We wish to demonstrate the strength of the Labour Movement in one membership that provides the Power of U to meet the needs of our members across Work, Live & Play”.
All C.A.N 3-GEN Membership Strategy
The Labour Movement continues to see strong membership growth as it steps up its efforts to pursue the All C.A.N. 3-Gen strategy – reaching and serving all collars, ages, and nationalities by building communities such as nEbO1, Young NTUC, U Family, U Live & U Sports and serving workers of yesterday, workers of today and workers of tomorrow. The strategy has helped the LM witness strong membership growth for successive years. We strive to meet the different needs of diverse segments of our members every day as we work towards our vision of becoming the most inclusive Labour Movement in the world.
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