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NTUC FairPrice Pledges to Donate $500,000 to Organisations Helping the Less Well-off

FairPrice pledges a donation of up to S$500,000 to five organisations in need through online grocery orders.
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By Ian Tan Hanhonn 16 Apr 2020
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NTUC FairPrice (FairPrice) has made a pledge to donate up to $500,000 to help five organisations in need through online grocery orders.

The organisations are Lee Ah Mooi Old Age Home, Metta Welfare Association, Assisi Hospice, Touch Community Services and Food from the Heart.

The funds will assist these organisations, which help the less fortunate; vulnerable individuals; as well as families, during the escalating Covid-19 situation where donations have diminished.

To engage the community to do their part for the less fortunate, FairPrice will match the service fee for all online orders and donate up to S$500,000 to the five organisations.

Beyond Doing Good

FairPrice has also intensified its efforts to enable more customers to order their groceries online.

They have upgraded their online grocery infrastructure and hired and trained approximately 150 staff to become skilled pickers and packers.

This has led to a 25 per cent increase in the number of delivery slots available for online customers.

FairPrice will further hire more staff to further increase its online capacity by another 30 per cent by converting a brick-and-mortar FairPrice store into another dedicated fulfilment centre for online orders.

Group CEO, FairPrice Group, Seah Kian Peng said: “FairPrice continues to invest in our online grocery service to ensure more families in our community are able to have access to their daily essentials.

“As the COVID-19 situation impacts our lives, it is important also to look out for one another, especially those who may be most affected.”