It was truly a special way to mark the occasion of NTUC Club's 25th anniversary as it unveiled exciting plans in the year ahead for union members and the public on 16 February 2012 at a Media Lunch event.
The past two and half decades has seen the social enterprise promote a better quality of life for members and workers, providing fun for their wellbeing while at the same time building and strengthening bonds between communities within the Labour Movement (LM).
Serving Up Fun For 25 Years
In a short span of 25 years, the leisure and entertainment arm of NTUC has had a meaningful and memorable history since its humble beginnings with just one clubhouse in Shenton Way in 1987, and the NTUC Pasir Ris Resort in 1988 to meet members’ social, recreational and cultural needs. As
Singapore welcomed the new millennium, NTUC Club responded quickly to changing needs and aspirations of members and rebranded NTUC Pasir Ris Resort as Downtown East, improvingg and widening its range of fun facilities with Escape Theme Park and Wild Wild Wet.
Not forgetting low-income members, the Family Recreation FUNd wasalso launched in 2005 so families could enjoy NTUC Club's facilities for free for a better work-life balance. In recent years, NTUC Club has championed several communities such as eXplorerkid, nEbO, and U Live for members to pursue a lifelong relationship with NTUC in support of the LM 2011 vision for an all inclusive workforce.
Said NTUC Club Chief Executive Officer Yeo Khee Leng: "Since the beginning, we have been a close part of the lives of union members, the public and their families. We have been there for birthday parties, family outings and gatherings with friends. Almost every Singaporean has at one point or another in their lives shared a moment with us at our facilities or events. When we focused on member engagement, which everages on the strengths of our facilities, we created communities for our members to belong to, regardless of the stage of life that they are at. We want to keep this connection and as the Labour Movement continues to grow, we are gearing up to serve more members better through the redevelopments at Downtown East and constant improvements on our services and programmes."
It's All About Your Fun-Being!
The Club's 25 anniversary logo and tagline specially designed to celebrate the significant milestone was also unveiled. Living up to its social mission of doing more for workers and their families in the areas of live and play, more than just about fun, it was all condensed in the tagline `It's about your Fun-Being!’ A series of major events have been planned throughout the year in conjunction with NTUC Club's 25th anniversary to bring union leaders, members, staff and strategic partners in celebration of this occasion. Going forward, an extensive programme of improvements and refurbishments at Downtown East has been planned with the promise of an exciting period of change and rejuvenation. Set to commence by the end of 2012, a new resort will be built at the current site of Escape Theme Park while Costa Sands Resort will make way for a bigger more exciting Wild Wild Wet.
The master plan is designed to meet changing recreational needs and serve more members as the LM targets a one million membership growth by 2015.
The full details will be shared in a public announcement in July 2012.
In the next few years, two LM communities that NTUC Club champions - nEbO and U Live - are expected to grow and deepen the engagement with their members. By 2015, nEbO aims to increase its membership to 100,000 while U Live will be embarking on new initiatives to increase awareness and outreach, and strengthening its engagement programme.
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Fun Is Serious Business
“We want to stand to be counted within the Labour Movement as part of all of Labour Movement to support our SE LM 2015 objectives and there are very, very specific objectives in there…the important thing is to be aware that fun sounds like fun but it is a serious business. It is a serious business because it takes hard work, it takes organisation, it takes good people to deliver fun.”
NTUC Club Chief Executive Officer Yeo Khee Leng
Major Events Lined Up For NTUC Club’s 25th anniversary
■ Official opening of the 25th Anniversary
Showcase at Downtown East on 20 April
2012. An exhibition which shares the story
of NTUC Club with visitors
■ The unveiling of the grand plan ofredevelopment of Downtown East in July
2012 including an architectural model and
artist impressions for a first glimpse of the
new Downtown East.
■ Downtown East Open House in the
second quarter of 2012. A special open
day for union members and the public.
Visitors can look forward to a special day
of attractive freebies and discounts to
mark this anniversary milestone.
■ NTUC Club’s 25th Anniversary Dinner
and launch of coffee table book in October
2012. A celebratory dinner to be attended
by some 1,000 guests including union
leaders, members and staff.
Full details of all events, activities and promotions will be released. For the latest updates, visit www.ntucclub.com.sg
