By Shukry Rashid
NTUC’s U SME announced on 27 March 2017 that it will be working with Nanyang Polytechnic’s (NYP) Customer Experience and Analytics Centre (CEAC) to help U SME’s partners on their digital transformation journey.
This collaboration is part of the Labour Movement’s initiatives to support and enhance the competitiveness of small- and medium-sized enterprises (SMEs) by strengthening their digital capabilities.
The announcement was made during the SME Symposium 2017 held at NYP, followed with the official opening of CEAC. The symposium by U SME was the third in consecutive years and was attended by 300 SME bosses, HR managers and U SME partners.
Customer Experience and Analytics Centre
Through CEAC, SMEs will be provided with a range of business solutions in customer experience management, social media, customer analytics and omnichannel interactions management.
NYP students will help SMEs analyse their digital footprint, monitor and manage their social media interactions as well as plan and execute digital engagement strategies.
Students, on the other hand, will benefit from being able to apply what they have learnt to real-world situations. They will gain knowledge of running a business, and the challenges and constraints faced by SMEs.
The experience will also prepare these students, who are in their final year of study, for the new job demands of the digital age.
NTUC Assistant Director-General Yeo Guat Kwang, who oversees U SME, said: “We are excited and look forward to working with Nanyang Polytechnic and helping our SMEs thrive in the digital age.
“The student projects will provide U SME partners with an avenue to adopt digital technology and improve their productivity. Ultimately, the collaborations between the Labour Movement’s expanding network and SMEs aim to benefit the enterprises so that together we can take better care of our workers.”
Source: NTUC This Week
