Baktee
1 February 2018 - Two NTUC social enterprises and EZ-Link announced a partnership today to help Singaporeans become more comfortable with e-payment technology.
Reward Payments
NTUC Link, which runs the Plus! programme, has teamed up with EZ-Link to reward Singaporeans when they make cashless payments.
By linking the Plus! and EZ-Link cards, shoppers can earn LinkPoints at more than 30,000 merchant outlets in Singapore, including hawker centres.
For every $2 spent, a customer will earn 1 LinkPoint. Linkpoints can be redeemed for rewards or discounts on purchases at 140 partners who are on the Plus! programme.
In a joint press release, NTUC Social Enterprises and EZ-Link said: “Cashless payment is daunting for people not used to payment via credit cards or stored value cards. Yet, even the most resistant of people have been going cashless with the use of EZ-Link for public transportation for years.
“By making this group of people aware that they can simply tap their EZ-Link to pay for items at participating merchants, and by rewarding them with LinkPoints when they do so, EZ-Link and NTUC Link are helping people to overcome the psychological barrier to cashless payment.”
NTUC Link and EZ-Link will progressively roll the initiative out to senior citizen concession card holders.
Greater Convenience
Meanwhile, customers will soon be able to top-up their EZ-Link card with the change they receive when they make purchases in cash at Cheers, the convenience store arm of NTUC FairPrice.
This initiative is part of a tie-up between FairPrice and EZ-Link and will start in the second quarter of this year.
According to FairPrice CEO Seah Kian Peng, the initiative will enhance the shopping experience and speed up transaction time and increase productivity for employees of the store.
Making a Cashless System
NTUC Secretary-General Chan Chun Sing, who is also Minister in the Prime Minister’s Office, predicts that cashless systems will become more commonly used in the future.
Mr Chan said that they can be convenient to use, despite reservations from some people about using cashless transactions.
“As such, we hope that this partnership between NTUC Social Enterprises and EZ-Link will not only generate greater awareness about the benefits but enable more people to enjoy a seamless experience when going cashless and making purchases,” he added.
