Better Digital Literacy with Tech Talent Assembly and Sparkline Partnership

A newly minted partnership between Tech Talent Assembly (TTAB) and homegrown digital analytics consultancy Sparkline will soon equip more aspiring tech talents with skills such as digital literacy and analytic.

The two parties signed a memorandum of understanding on 2 November 2020, cementing their already on-going collaboration of reskilling and upskilling of local tech talents.

“TTAB’s partnership with Sparkline will provide our members with easy access to e-learning programmes and digital courses at exclusive and affordable pricing,” said President of TTAB Ng Tiong Gee.

“This supports the TTAB’s mission in helping members stay relevant and employable in the fast-changing industry landscape.”

To date, a total of 200 TTAB members – comprising individuals, entrepreneurs, small businesses owners and tech innovators – have benefited from the webinars hosted by Sparkline and TTAB.

The Acceleration of Digital Transformation

In their joint statement, TTAB and Sparkline noted that COVID-19 has accelerated the digital transformation of organisations, with data-driven culture being one of the key contributors.

“While this has opened doors to many new opportunities for talent, it has also created huge skills and knowledge gaps that need to be filled by the talent in order to capitalise on these opportunities,” said Sparkline CEO Aleetza Senn.

Ms Senn explained that Sparkline’s partnership with TTAB has allowed them to reach out to both passionate individuals as well as tech innovators, better equipping them to thrive in the new digital landscape.

“It is integral for each aspiring tech talent to fully understand the capabilities of data and technology in order to optimise them to make informed business decisions,” she said.

E-Learning Programmes

The e-learning programmes provided by Sparkline under this partnership include:

• Intro to Google Analytics: Initially developed as a four-year programme for Google to train graduates into digital analysts – Sparkline has evolved the programme to be aligned with the Digital Analytics Association competency framework. This ensures that the framework covers all the necessary business tools and techniques to kickstart an analytics career.
• Retooling the Workforce for a Data-Driven World: A deep dive into understanding how data plays an important role to help individuals and businesses make informed decisions based on actionable insights.
• Fireside chat with Aleetza as part of Techpreneur series (Upcoming): Participants will get first-hand opportunity to see what it takes to set up their own digital-first business.

More information on the available courses is available here.